BORDELLE, English luxury brand was founded by Alexandra Popa in London in 2007. Its French name, evoking a house of "bad reputation" is an ironic wink between sex and fashion. His ambition is to remain an independent fashion brand and to erase the barriers between clothes and underwears : for example, offer lingerie that you can show, and mix luxury with sensuality. The aesthetics of BORDELLE is rooted in a unique technique that combines elastic satin bands and a variety of fabrics to create iconic pieces highlighting sensuality "SM Luxury ". The brand is characterized by skin-tight styles that highlight the silhouette.